Marketing Plan For New Brand - 830 Words

Marketing plan 1. Conventional Marketing First of all, for our new brand, we should establish a good brand image. At the beginning we owned many branch stores in different areas, the fast king headquarter has requirements that each branch stores should has normalized and unitized design style, the fast king headquarter will provide standardized design drawings to our investors, those steps can lay the groundwork for advertising our new brand â€Å"the Fast King Burger†. The second important thing is how to choose the right means of propaganda, our goal is that spent less money to get the best advertising effect. Before advertising we should choose advertising media, because choosing accurate advertisement will have related to the effect of advertising. †¢ Implement a local campaign with the Company’s targeted market via the use of coupons that will be provided with all mailed advertisements. †¢ Build a large word-of-mouth referral network through existing customer base once the business becomes popular within the local community. †¢ Establish connections with local suppliers and vendors 2. Promotion The most important among the marketing mix is promotion. We need to create the awareness among the people about our burgers, or else we will lose market share in the competition with another burger brands in the market. It is our campaign that is going to bring out the innovation that we have brought in burger. One our advertisement campaign succeeds sure our burgers will standShow MoreRelatedMarketing Plan For A New Brand2858 Words   |  12 PagesExecutive Summary This marketing plan is about a new brand called â€Å"Elegant Apparels†. Under this brand, we will provide females different types of clothes which are according to their requirements. We will initiate our business in January, 2015 as it is the start of financial year as well. We will start our business from New York as it will also work as our headquarter city. But we will expand our business from city to city starting from New York to California and then Los Angles. As these citiesRead MoreMarketing Plan for a New Fashion Brand for Women1157 Words   |  5 PagesMarketing Plan for a new fashion brand The Brand It is a fashion brand created for a modern woman who is open to new ideas, who likes fashion and clothing and looks for something beyond what is available off the peg. The key message associated with the brand is classy, minimalistic, upscale and versatile clothing. Mission of the business is to create timeless style based on outstanding designs using only best quality fabrics and row materials. It’s a casual elegance of the highest orderRead MoreMarketing Plan Soft Drink Company 1st Half1495 Words   |  6 PagesExecutive Summary The following plan is intended to provide a basic marketing communications plan for a fictitious company. The company in question operates in China and produces soft drinks, particularly adult soft drinks. The information in the plan has been sourced from various textbooks and online research including the National Bureau of Statistics China. It has been found that the company should target the market aged 18 to 44, married, living in urban China, and purchasing for personalRead MoreMarketing Is The Holistic Approach985 Words   |  4 PagesMarketing is crucial to the success of a brand and is an encompassing set of processes facilitated for generating, communicating and bringing value to consumers. Moreover, marketing is about managing relationships with consumers in ways that benefit the organizations and its stakeholders. The marketing concept most widely used is the holistic approach. According to Kolter (2012) â€Å"It is the concept based on the development, design and implantation of marketing programs, processes, and activitiesRead MoreMarketing Communications Plan For A Fictitious Company1253 Words   |  6 PagesThe following plan is intended to provide a basic marketing communications plan for a fictitious company. The company in question operates in China and produces soft drinks, particularly adult so ft drinks. The information in the plan has been sourced from various textbooks and online research including the National Bureau of Statistics China. It has been found that the company should target the market aged 18 to 44, married, living in urban China, and purchasing for personal use. In order to addressRead MoreMarketing Analysis : Marketing Audit1229 Words   |  5 Pages1.1 Marketing Audit Marketing audit can be defined as a study, inspection, review and/or evaluation of marketing activities of any company. Basically, it estimates the marketing environment of the company, aims, strategies, and policies of the company. After evaluation of marketing plans and strategies, it has to identify the mistakes, weaknesses, insufficiencies, complications and other issues to be encountered in firm’s marketing purposes. The final outcome of the marketing audit recommends measuresRead MoreAnalysis of Gillette Case1083 Words   |  5 PagesMARKETING ASSIGNMENT: GILLETTE CASE 1. Analyze Gillette’s planning and control systems These two management tools provide the company with the necessary information to run the different SBU’s from a marketing point of view. They are complementary to a such extent that they need each other to be meaningful. The planning system is focused on the creation of marketing strategies and marketing actions to develop the brands, based on information gathered a priori. Based on it, the companyRead MoreThe Strategic Marketing On New Zealand Merino1466 Words   |  6 Pageswool if you wool MERINO Introduction The purpose of this paper is to examine on the Strategic Marketing on New Zealand Merino. And to identify their current marketing tactics and the marketing opportunities that can be applied. New Zealand Merino business had encounter numerous challenges before it became a producer of merino fabric with high grade quality and gain a recognize on its brand in local and international market. This achievement of the organization in previous years is due to itsRead MoreMarketing and Woolworth1476 Words   |  6 Pagesmarks) Describe the implementation of a recent marketing program or a marketing plan of the organisation. You are required to describe broad and specific action programs (what, when, who and how) with reference to the marketing mix elements. Woolworth is a retail primary activity in supermarket and has a portfolio business which is similar to wesfarmers, like BIGW, petrol and liquor stores bonds, it is a big huge range of consumer favourite brands. It is a big competition industry and needRead MoreKudler Communications Plan1628 Words   |  7 PagesCommunications Plan Kudler Communications Plan Given the competitive nature of business, it is no longer enough to rely on one form of marketing communication. There are several options such as social networking sites, on health magazines, and other publications that target health-conscious diet, which fall under personal and non-personal communications depending on the message and mode. All these options and more are evaluated below to arrive at a feasible and the most effective marketing communication

Women in Leadership Roles Free Essays

This report examines the research on gender equity in educational leadership published since 1997until 2010. Even though women attaining jobs in school leadership has increased, women still do not fill administrative positions in comparison to men. The majority of research related to women and leadership examines the barriers women face in entering or moving up in the leadership hierarchy. We will write a custom essay sample on Women in Leadership Roles or any similar topic only for you Order Now Looking at the differences and similarities in how men and women take on and exercise leadership roles, the authors of the articles suggest ideas based on biological, psychological and sociological theories that stress gender difference. The article, â€Å"Re-thinking educational leadership: exploring the impact of cultural and belief systems† written by Shah, discusses how education and educational leadership theories and practices are influenced by culture and belief systems; with a focus on gender in Muslim societies. The first priority of Muslim women was to look after their family; therefore, before taking on any professional responsibility they had to ensure that no decisions or actions brought shame to their family or extended families. According to Shah, the Muslim women who participated in leadership positions often felt powerless because their decisions and actions were regularly scrutinized by men. The second article, â€Å"Gender Differences Among New Recruits to School Administration: Cautionary Footnotes to an Optimistic Tale† written by Riehl and Byrd discusses the factors affecting leadership among men and women in elementary and secondary education. Even though the women were as highly educated as the men, the men often were given many more opportunities. Women were still seen as displaying nurturing characteristics in their leadership style. The article also discusses women’s leadership aspirations to that of their male counterparts. The third article, â€Å"School leadership, sex and gender: welcome to difference† written by Kruger brings into light the biological differences in genetic make up of men and women. It discusses how different hormones and brain structure are the reasons for differences in behaviour and personality among men and women, which is considered a deciding factor in their leadership styles. Kruger also examines how the environment plays an important role in the realization of gender differences in leadership. The last article, â€Å"Gender and educational Leadership in England: a comparison of secondary headteachers’ views over time† written by Coleman discusses the expectations of women and men as principals in England in the 1990`s and in 2004. The article focuses on women with regards to work and personal life. Coleman reports that women have larger roles at work and at home, whereas men generally concern themselves with work only. Notably, women were seen as inferior so they adopted male work ethics. The results of Coleman’s studies are similar to those in other countries. It was very interesting to review the articles I chose to better understand the ways that educational leadership is perceived with respect to gender in the education system. As I continued to review the research, I thought it was of importance to examine the differing leadership styles and barriers, along with the similarities women faced in both western and non-western cultures. Throughout this inquiry I will cite several reasons for the low proportion of women as educational leaders. According to Shah, â€Å"Men and women are conceptually divided into two separate worlds. Home is defined as a woman’s legitimate ideological and physical space, while a man dominates the world outside the home† (p. 31). With the ever-changing society, Muslim women started exploring their options and took more of an active role outside the home. Interestingly, the women who attained positions of leadership worked in the women-only establishments. It was troublesome for a woman to work in a mixed gender environment because their educational decisions went through a male counterpart, regardless of their seniority. Women still held strong beliefs and values with respect to education; similar to western cultures, but the notion of women in a male dominated hierarchy was still considered problematic. I strongly believe that family and home responsibilities are still more likely to affect the career paths of women than of men today as they pursue administrative positions. Riehl and Byrd also believe that gender plays a major factor in the career development process to the degree that men and women encounter different circumstances, act differently, and/or experience different outcomes. The theoretical explanations that have emerged are as follows: women have not been socialized to aspire to administrative roles or to prepare for them, higher level jobs were designed to exclude women and school leadership is located in male dominance in society overall, not just educational (p. 46). I believe society as a whole is more accepting of these barriers now; however, these issues are still evident, but not as strong. Similar to today, women as teachers and principals were more likely to be found at the elementary level and men at the secondary level. While I do see many women teaching as previously mentioned, it was interesting to hear that men at their level receive more administrative practice, thus leading to senior administrative positions. Also, the amount of education one received didn’t play a huge factor in the hiring process. According to Riel and Bryd even the objective factors such as â€Å"obtaining education or experience increased women’s chances of becoming administrators, they did not bring women’s chances to parity with men’s† (p. 61). Kruger also examines gender differences but relates it to the biological sex differences in school leadership. Women by nature have a more caring, nurturing personality and this influences their administrative styles in a male dominant society. Kruger found that: â€Å"women are stronger educational leaders than their male colleagues. They carry out more educational activities and spend more time on educational matters than men. Women are more focused on instruction and education, on the school goals, they are higher on creating a positive culture and an orderly learning atmosphere, they have a stronger classroom orientation, they reward teachers more often and they create more professional development opportunities for teachers† (p. 62). It appears as though women are strong educational leaders; however, we have learned throughout this course that male and female styles tend to differ even when they occupy the same leadership role. Women, who already face enough resistance and obstacles in a male dominated field, find their leadership styles are judged more harshly by men; however thi s is not the same for the men. According to Kruger, â€Å"Women who display male leadership styles are more negatively judged compared with those who do not, but men with a female leadership style do not seem to be more negatively judged† (p. 164). Despite these factors more women tend to work under male principals then they do women. The reason for this is perhaps do to personality conflicts they may have with the same sexes on ideas of what successful administration entails. Another deciding factor in this is that women tend to be more education rooted and become administrators because out of their desire to improve education, whereas men take on administer roles mainly for the salary. Coleman’s research states that the stereotypical leader is a white, heterosexual, middle class male; therefore, women are often viewed as outsiders in a position of leadership. Coleman identifies various factors effecting women’s likelihood of becoming leaders such as â€Å"discrimination, lack of confidence, hesitation in making career plans, stereotyped into ‘caring’ pastoral roles that were then not seen as fitting them for leadership and there were multiple difficulties for women in combining a family and career† (p. 385). Women’s leadership styles were seen as passive and gentle, while men were stronger and more decisive. In 2004, only half of the women surveyed report experience in discrimination related to advancements due to the likelihood of being labeled a feminist (Coleman, p. 86). Surprisingly, the traditional male style leadership has given way to more feminine styles of leadership. Males have been seen as putting work first over family at all times, which has influenced women to the point of minimizing maternity leave and foregoing their desire to be supportive figures to younger women. Throughout this course we have discussed various effective educational leadership practices. Leaders should be able to adapt their leadership styles according to the situation. Therefore, change is necessary if we want to move ahead in our respective field. The passive, nurturing, education orientated and productive styles depicted by women in these articles are accepted today by both genders in leadership positions. Noteworthy, a strong dominant leader is not always effective or seen as an acceptable style. As a teacher, I often see different leadership styles and can conclude that men and women at times see things differently. In conclusion, the role of women in educational leadership positions continues to evolve; however, there still needs to be work done in order to ensure equality. If one were to look at our current list of administrators in the school board they would notice that there is significant higher ratio of male to female administrators. The females are often placed in small, rural elementary schools or are the vice-principals of secondary schools. I truly believe women will always face barriers while trying to attain leadership positions; however, if we work together, take charge and voice our opinions things may change in the upcoming years. How to cite Women in Leadership Roles, Papers

Comparison Between the Characters Romeo and Juliet free essay sample

By looking at specific parts in the play, both Romeo and Juliet are not very close with their parents. For Juliet’s side of the family, the parents dont seem as if they are her actual parents. She is instead closer to her nurse, who used to and still does everything for Juliet and her mother since she was a baby. The nurse clearly says â€Å"For I had then laid wormwood to my dug†¦When it did taste the wormwood on the nipple† [1. 3. 28-34], which tells us that she had breastfed Juliet after eleven years since the earthquake had occurred. Lady Capulet was supposed to talk to Juliet alone, but she instead invited the nurse along and this was the scene where we find out that the nurse actually knows a lot about Juliet and her personal life compared to Lady Capulet. Juliet is also outgoing in a way of being close with the nurse because it seems as if Juliet does not mind telling her anything that she wants. We will write a custom essay sample on Comparison Between the Characters Romeo and Juliet or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page They are like two best friends who met from a very young age, and still are very close with a strong bond. But, in Juliet’s case, it can also be because of their traditions, such as marriage. In the Elizabethan times, Juliet would have been kept at home all the times, while Romeo would be free, which is why there are many street fights. And, this is the same for Romeo as well. Instead of being close to his parents, he is closer towards his friends, Benvolio and Mercutio. He is more free to do whatever he please to do and makes his own decisions, even meeting and falling in love with Juliet was his own choice, unlike Juliet where she was set to marry Paris. But, his father, Father Montague describes his as an depressed boy, â€Å"Many a morning hath he there been seen, with tears augmenting the fresh morning’s dew†¦Black and portentous must this humour prove, unless good counsel may the cause remove. † [1. 1. 124-133] It is pretty surprising knowing that they don’t really try to help their son, and just let him stay in his room feeling sad and melancholic. They are similar in that they both are stopped from freely being with the one they love because of expectations of the parents and the pressure. Even though the two star crossed lovers are not very close with their parents, Romeo has a different relationship with his friends than Juliet. He is a very outgoing boy, who has close friends around him, who are known to be Mercutio and Benvolio. Mercutio was Romeo’s best friend who is also a cousin of the Prince, and Benvolia is Romeo’s cousin and his best friend. Even though there are only two of his friends introduced in the play, I am pretty sure there are more men that Romeo is a friend with because you can tell he is very nice to everyone and outgoing as well. At the beginning of the play, Romeo is introduced when Benvolio finds him strolling along the streets, thinking of his love, Rosaline. Being such a great friend, Benvolio sits with Romeo and listens to his story that he needs to tell his friend, not his parents. He seems as if he wants to know and help Romeo, â€Å"Groan? Why, no; But sadly tell me, who? † [1. 1. 192-193], which then tells us that they have a great strong relationship between each other. Even though they are cousins, it seems as if they are best friends who have been sharing their secrets since such a young age. This however is different for Juliet because she is an only friend with her nurse. There are no other girl characters that are Juliet’s age to make us think that she is Juliet’s friend. As I said before, the Nurse has been her number one place to go to when Juliet needed help or advice. Juliet doesn’t seem to be the type of girl who likes to meet her friends outside her palace, but instead stay at home and do whatever her mother tells her to do. This shows a complete opposite with Romeo. Thirdly, Juliet is more careful with her decisions, while Romeo is very carefree and does anything he wants. But, they both can be very serious when it comes to important decisions like marriage. Marriage is one of the most important events in this book because this is when two lovers meet and truly fall in love even though their families are great enemies. When Romeo goes to Juliet’s balcony to see her after the party again, he proposes to Juliet, â€Å"Oh, are you going to leave me so unsatisfied? I would be satisfied if we made each other true promises of love. [2. 2. 126-128]. Juliet then accepts the proposal, and made the wedding the next day. In the current days for us, getting married after a day when you just met the person is very crazy, but I bet before, it was normal. Having Juliet make her decisions quick, it seemed as if she was sort of desperate, but also could be love at first site. This was the same for Romeo, because before he met Juliet he was truly, deeply in love with a girl named Rosaline, but in a second, he changed and caught his attention to Juliet at the ball dance. Juliet had to say yes because Romeo urged her, and it seems as if he took it too fast because Juliet normally never takes a decision this quickly. Lastly, Romeo’s personality is fairly different from Juliet’s personality, not just because they are different genders, but also how they were grown up in the family. Romeo is a very outgoing, jolly and a happy boy when there are not any fights and arguments. He likes to meet Friar Lawrence, Benvolio, Mercutio, and his other mates that he gets along with. Romeo and Friar Lawrence have a special bond because without Friar Lawrence, then there wouldn’t have been any marriage between Romeo and Juliet. There is a big contrast between the two characters. Juliet is a virgin, who if very innocent because she never really experienced love affairs before in her life, since she is still very young. Once again, having the Nurse as her friend was still enough to keep Juliet company and feeling good. Overall, I personally think that there is an equal amount of comparison and an equal amount of contrasts. The two of them are not close to their parents and they do not really bond with them. Also, their personalities are very different because Juliet is very innocent while Romeo is an outgoing boy who loves Rosaline but then quickly changes to Juliet. There are two similarities and two differences that were the main key points in the play. I think that the friends and family effect Romeo and Juliet on how they live their lives.

The Economy Evaluation of Two Websites Related to the Economy

In the 21st century, Information Technology drastically changed the way people communicate and interact with each other. This new phenomenon is made possible by the World-Wide-Web. But even a powerful platform like the Web is useless without the necessary tool that will help an ordinary person understand and appreciate the full power of the Internet.Advertising We will write a custom essay sample on The Economy: Evaluation of Two Websites Related to the Economy specifically for you for only $16.05 $11/page Learn More It is for this reason that websites were created. A website is known as a portal because it is the starting point, it is a graphical interface that enables a person to read and manipulate content. In this particular report, two websites related to the economy will be analysed to appreciate the importance of a website. In addition, these websites will be analysed using the five criteria for evaluating a web page. The first website to be analy sed is Bloomberg and the second website to be analysed is CNN Money. These two sites talks about the economy. The focus of the discussion and the articles that can be found in these sites are all related to finance, the stock market, employment, Gross National Product, as well as the factors that contribute to the success or failure of the national economy. In order to simplify the analysis, the proponent of this study will focus on articles written by paid journalists that are posted in these sites. In the case of Bloomberg, the article related to crime will be analysed (Goldberg, 2012). In the case of CNN Money the article related to consumer spending will be analysed (Isidore, 2012). Accuracy The first criterion is accuracy. The information posted in these two sites can be considered accurate. This assertion is based on the fact that Bloomberg and CNN Money are well-known websites and well-respected in the international community. Another important consideration is the easy ident ification of the author. hus, it is easy to make a background check on Goldberg and Isidore if they are real people and if they have the credentials to enable them to write the said articles. They can also be contacted through the organization that supported the sites. It is also very clear that it is not the Webmaster who produced the document. An overview of the articles will reveal that the authors are professionals and qualified to comment on the said topic. Authority of Web Documents The second criterion is authority of the web documents. This criterion is related to the first because the strength of the website is linked to the organization that supported and funded the site. In the case of the two websites mentioned earlier, the organizations that are behind these two sites are respected in the international community.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More With regards to C NN Money, the publisher of the said articles is CNN, a global news network. In the case of Bloomberg, the publisher of the said article is a company with the same name and an authority when it comes to the stock market. Objectivity of Web Documents The third criterion is objectivity. An examination of the articles will reveal that the writers did their homework so to speak, in researching the pertinent details related to their work. There appears to be no bias in their reporting. The tone of their writing suggests that they wanted to convey an important message and it is supported by facts. The articles were not written to support a particular group or to advertise a particular product. Currency of Web Documents The fourth criterion is currency. The articles were produced in 2012. The two websites were updated on a daily basis. Thus, the webmaster and the person in-charge of the site are given information regarding the veracity and accuracy of the articles that are posted there. In other words, if there are errors, then, they can immediately rectify it and minimize the number of people who will be misinformed by the wrong information. The links were also updated. Coverage of the Web Documents The fifth criterion is coverage of the Web documents. This criterion focuses on the number of people that can access the site. Thus, if there is greater coverage then it is easier for a great number of people to read and appreciate the articles. The two websites are easy to access using a free browser and other software that can be downloaded free of charge. It can be said that most computers already contain the necessary software that is needed for proper viewing of the said articles. Graphics and other Elements The use of graphics highlighted the focus of the message. In the Bloomberg article there was an attention-catching picture and it immediately clarified the content of the message. In the CNN Money article there was also an image that spoke more than words and its subliminal message immediately resonated to the reader. There was obvious hierarchy of the graphics images. One of the reason for this method is to separate the images that supported the article and the images that were used to advertise products and services from their sponsors. Conclusion The two websites evaluated adhere to the standards included in the five-criteria for evaluating web pages. The websites are accurate based on the veracity of the information and the fact that the authors can be contacted. Their credentials are also easy to verify. The authority of the website with regards to the subject matter that they cover cannot be questioned because of the credentials of the publisher.Advertising We will write a custom essay sample on The Economy: Evaluation of Two Websites Related to the Economy specifically for you for only $16.05 $11/page Learn More The objectivity of the article writer can be easily established. The currency of the website can also be easily established based on the regular updates made. Finally, the coverage of the websites is extensive because it has a global reach. References Goldberg, J. (2012). Why is violent crime declining? Bloomberg. Retrieved from https://www.bloomberg.com/opinion/articles/2012-02-15/why-is-u-s-violent-crime-down-part-2-commentary-by-jeffrey-goldberg Isidore, C. (2012). Consumer holding back, especially on cars. CNN Money. Retrieved from https://money.cnn.com/2012/02/14/news/economy/retail_sales/index.htm?iid=SF_E_River This essay on The Economy: Evaluation of Two Websites Related to the Economy was written and submitted by user Mongoose to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

A Biography of Roger B. Chaffee, NASA Astronaut

A Biography of Roger B. Chaffee, NASA Astronaut Roger Bruce Chaffee was born on February 15, 1935. His parents were Donald L. Chaffee and Blanche May Chaffee. He grew up with an older sister in Greenville, Michigan until the age of 7 when the family relocated to Grand Rapids for Donald Chaffees job with the Army. Fast Facts: Roger B. Chaffee Name: Roger Bruce ChaffeeBorn: February 15, 1935 in Grand Rapids, MIDied: January 27, 1967, in the Apollo 1 fire at Kennedy Space CenterParents: Donald Lynn Chaffee, Blanche May ChaffeeSpouse: Martha L. HornChildren: Sheryl Lyn and Stephen.Career: Served in the Navy until his selection as a NASA astronaut in 1963  Education: Air Force Institute of Technology, Purdue UniversityHonors: Congressional Medal of Honor and Navy Air Medal (both posthumous) Chaffee entered the Illinois Institute of Technology as a Naval Reserve Officer Training Corps (NROTC) candidate and transferred to Purdue University in 1954, where he studied aeronautical engineering. While there, he entered flight training and qualified as an aviator. Upon graduation, Chaffee finished his Navy training and entered the service as an ensign. He married Martha Louise Horn in 1957 and they had two children. While in the Navy, Chaffee continued flight training in Florida, first at Pensacola and later at the Naval Air Station in Jacksonville. Throughout his time there, he logged 2,300 hours of flight time, with much of that occurring in jet aircraft. He was awarded a Navy Air Medal for his work in photographic reconnaissance during his Navy career. Chaffees Career at NASA Early in 1962, Roger Chaffee applied to the NASA astronaut program. Accepted initially, he worked on a masters degree at the U.S. Air Force Institute of Technology at Wright-Patterson in Ohio while waiting for the final determination. Chaffees area of study was in reliability engineering, and while there he also continued adding to his flight log. In 1963 he was selected as an astronaut and began training as part of the third group of astronauts ever chosen.   Portrait of Astronaut Roger B. Chaffee. NASA Johnson Space Center (NASA-JSC) Chaffee was assigned to the Gemini program and worked as the capsule communications specialist (CAP com) for Gemini 4. He worked on deep space instrumentation equipment and its use. While he never flew a Gemini mission, he was an essential part of the team. Eventually, Chaffee was assigned to Apollo 1, which was then called AS-204 (for Apollo-Saturn). It was scheduled to fly early in 1967.   The crew of Apollo 1 at Launch Complex 34, Virgil I. Gus Grissom, Ed White, and Roger Chaffee. NASA The Apollo 1 Mission The Apollo program was the series of flights that would eventually lead to astronauts landing on the Moon. For the first mission, the astronauts would test all the spacecraft systems, along with ground-based facilities for tracking and communications. Chaffee, who was familiar with all the Gemini systems, began training with the Apollo engineers in order to understand the capsules capabilities. This included a long series of simulations that led up to what the team called a plugs-out countdown demonstration. This simulation included the astronauts being fully suited up and in the capsule as if it were in flight configuration. This took place on January 27, 1967, and Chaffees role on the mission would be as chief communications expert with the engineers and team members in the mission blockhouse.   All went well until several hours into the mission, when a power surge created an electrical short inside the capsule. That ignited a fire in the capsule materials. The blaze was so intense and hot that it overcame the astronauts while they were trying to escape. Roger Bruce Chaffee and his teammates Gus Grissom and Edward White were all killed in the space of a minute. Later investigation showed that the bare wires and the oxygen-rich atmosphere inside the capsule contributed to the strength of the blaze. It was a huge loss for the space program and focused the nations attention on astronauts and the dangers they face, leading to a major revamp of the capsule interior and hatch for future missions. Apollo 1 and the aftermath of the fire. NASA Headquarters - GReatest Images of NASA (NASA-HQ-GRIN) Honors for Roger Chaffee Roger Chaffee was buried at Arlington National Cemetery, along with teammate Gus Grissom. Edward White was buried at West Point.  Chaffee was honored with a second Air Medal by the Navy after his death, along with the Congressional Medal of Honor. He is memorialized in the International Space Hall of Fame in Alamogordo, NM, as well as the U.S. Astronaut Hall of Fame in Florida. His name appears on a school, a planetarium, and other facilities, and there is a statue of him in Grand Rapids at the Childrens Museum.   Sources NASA, NASA, www.jsc.nasa.gov/Bios/htmlbios/chaffee-rb.html.NASA, NASA, history.nasa.gov/Apollo204/zorn/chaffee.htm.Voskhod 2, www.astronautix.com/c/chaffee.html.

The 85 Cutest Puppies to Brighten Your Day (Pics + Videos)

The 85 Cutest Puppies to Brighten Your Day (Pics + Videos) SAT / ACT Prep Online Guides and Tips Looking for the cutest puppies to cheer you up? You’ve come to the right place. We’ve got pictures and videos of puppies doing all sorts of adorable things. Find cute puppies indoors, cute puppies outdoors, puppies with other puppies, puppies with other baby animals, puppies with babies, funny puppies, and sleeping puppies. Try to make it through this collection of puppy pictures without saying awwwww. I dare you! What Kind of Cuteness Are You Looking For? Cute Puppies Indoors Cute Puppies Outdoors Cute Puppies With Other Puppies Cute Puppies With Other Animals Adorable Puppies With Babies Funny Dogs Sleeping Puppies Cute Puppies Indoors #1: This adorable yawner. Flickr/Ted Fu #2: This pup getting a bath. #3: This teeny destructor. #4: This pup who likes shoes. #5: This escape artist. #6: This little Frenchie. #7: This cutie who is trying to eat his way to safety. #8: This pup who wants to stay in bed all day. #9: This pup in a cup. Cute Puppies Outdoors #10: Another pup in a cup! #11: This precious Dalmatian pup. #12: This unusually cuddly White Walker (look at those eyes). #13: This Corgi jumping into the water. #14: This little Bulldog pup struggling to climb a step. #15: This Golden Retriever who doesn’t yet know what to do with a dog bowl. #16: This curious Dachshund pup. #17: This pup who is ready to roll. #18: This pup enjoying the pool. #19: This teeny pup who is happy just lying in the grass. #20: This little one that doesn’t let snow get in her way. Cute Puppies With Other Puppies #21: These pups who are rather fond of one another. #22: These three siblings who fit in a shoebox. #23: These Bernese Mountain puppies who like to fight. #24: These Labrador pups who are full of energy. #25: Golden Retriever kisses. #26: These little adventurers. #27: These huggers. #28: These teeny Chihuahuas. #29: These pups who are getting a lift from momma. #30: These pups who think they're human. #31: These Golden Retriever pups playing with ice cubes. #32: These pups that are secretly mini-polar bears. Cute Puppies With Other Animals #33: This Corgi with a bird on its head. #34: These puppies meeting kittens. #35: This pup with its chimpanzee pal. #36: This Corgi who is slightly terrified. #37: This Chihuahua pup who think she’s a goat. #38: This pup with ducks. #39: This Shiba who doesn't like his new cat friend. #40: This pup and baby cheetah who cuddle. #41: This pup who is a little afraid of cats. #42: This puppy and kitty snuggle sesh. #43: This cat who is outnumbered: #44: This pup meeting a pony. #45: This puppy kissing a bunny. #46: This Labrador pup who doesn’t seem very interested in the snow Bengal kitten. #47: This pup and bunny who are ignoring each other. Adorable Puppies With Babies #48: This pup who is excited to meet her new sis. #49: This Golden pup who is quite smitten with his new pal. #50: This pup who is helping his friend get cleaned. #51: This baby loves his cuddle buddies. #52: These pugs and their pal. #53: This Shorkie pup and baby who like to play fight. #54: This pup who wants to kiss his baby friend. #55: This baby laughing at his Boxer puppy. #56: This not so great guard dog. #57: These kissing buddies. #58: This Labradoodle who takes a kick to the face. Funny Dogs #59: This not-so-coordinated pug. #60: This motorcycle pup. #61: This Pitbull pup who likes cheese whiz. #62: This Corgi cautiously exploring new household items. #63: This Bernese Mountain dog puppy who really hates lemons. #64: This little shopper. #65: These pups who get caught in toast. #66: This Golden Retriever pup who gets caught. #67: This Corgi in a raincoat. #68: This Golden pup who fights a mirror. #69: This pup who thinks he's a baby. #70: This pup who hates vacuums. #71: This pup who gets a ride. #72: This Golden Retriever who is stuck. #73: This pup riding a bike. #74: This Bulldog riding a roomba. Sleeping Puppies #75: Nap time! #76: This one who just can’t open his eyes. #77: This pup who plays dead really well. #78: Not quite 101 Dalmatians. #79: This pup who needed an afternoon nap. #80: This cuddling family. #81: This festive sleeper. #82: These sleeping Shiba Inu pups. #83: This one who can fall asleep anywhere. #84: This sleepy bunch. #85: This teeny fellow who is smaller than a hand.

Research Essay Example | Topics and Well Written Essays - 1250 words - 4

Research - Essay Example rchers, strict regulation and imposition of hefty fines is necessary in order to prevent drivers from driving under the influence of marijuana and reduce frequent road accidents henceforth. The paper seeks to justify whether marijuana causes driving impairments and road accidents among the users. There is evidence that marijuana seeds were inhaled at ritual braziers in Romania at ancient burial sites. There was similar evidence at northwestern Xinjiang, China where marijuana seeds and leaf-fragments were found close to an old 2800 year’s mummified shaman. Cannabis was mainly consumed by the Chinese for spiritual purposes. The drug was used to assist in relaxation during their ritual meditations. The drug was commonly used in India by the Hindus and Nepal long ago as a herb. The psychoactive property of the drug was found by the Assyrians through the Aryans. Cannabis was used for spiritual ceremonies during the qunubu which is probably the origin of cannabis word. Marijuana can be smoked through its dry leaves, seeds, flowers or stems. In modern times, marijuana can be consumed through edibles like cookies, brownies or lollipops. It can also be inhaled through vaporizer or even brewed as tea. It affects the body organs, immune and nervous system when consumed (Gupta Para 7). THC being the major component of marijuana causes slow coordination between body organs which contributes to the cause of accidents among the drivers. THC causes acute mental and physical effects on the driver. Marijuana has been reported to cause physical effects like reduction of reaction-time and motor coordination during driving. It also leads to mental effects like judgment impairments and increases in risky behaviors. It also noted that the marijuana users can face confusions, hearing and space perceptions no matter how confident they may feel, which can contribute to false judgments (Nesbit Para 6). By confirmation through a study on how accidents and deaths arise, the researchers

Economic analysis Essay Example | Topics and Well Written Essays - 1500 words

Economic analysis - Essay Example Structural constraints faced by the economy have also been highlighted in the economy. 2.0 Introduction The GDP growth in India has been below potential in the last financial year (2012). Real GDP in the country has grown at the rate of 6.5 percent (according to 2012 estimate) (CIA, 2013). In 2011, the rate has been 6.8 percent (CIA, 2013). Hence there has been a 0.2 percent fall in the real GDP growth. According to a report from a leading newspaper of the country, the manufacturing sector is the major factor that is pulling the country’s growth rate downwards. This sector accounts for almost 17 percent of the country’s GDP. In the third quarter of the last year, the manufacturing sector grew by a meagre 0.8 percent. While India is mainly an agrarian economy, agriculture has grown at the rate of 1.2 percent in this quarter. This is definitely a gloomy picture that suggests that the government has a role to play to push the country’s growth status. The government of India has taken expansionary monetary policy to spur economic activities in the country. 3.0 Analysis 3.1 Monetary policy In the last year (2012) the government of India had increased interest rates to control inflationary pressure since rates of consumer price inflation fluctuated around 7.5 percent in the first two quarters of 2012 (Trading Economics, 2012). However, this policy failed to reduce inflation rates to the desirable extent. The most undesirable side effect has been felt on the level of private investment activities; fresh investment (as measured by the Gross fixed capital formation (GFCF)) was found to be only 33 percent of the GDP (Choudhury, 2012). GDP forecast for FY2013-14 has been scaled down from 6.2 percent to 6 percent by international brokerage firm Barclays (Economic Times, 2013a). The government has therefore taken expansionary fiscal policy to boost up investment activities in the country. The reserve bank of India has cut interest rates by 0.25 percent in May 2013, thereby reducing the repo rate from 7.5 percent to 7.25 percent (BBC, 2013). India is the third largest country in Asia and the government has cut interest rates in order to â€Å"stimulate a fresh wave of economic growth† (BBC, 2013). This policy has been adopted in an endeavour to swell money supply in the economy. Thus banks would possess more money for lending out to borrowers (NASDAQ, 2011). Rate of interest â€Å"is the opportunity cost of holding money† (Boyes and Melvin, 2008, 339). Low interest rate can be interpreted in this way; there is little opportunity cost of holding money. Money demand has negative relationship with rate of interest (Walsh, 2003). Therefore the money demand curve has a downward slope. As interest rate shrinks quantity of money demand rises. It is illustrated by the following figure: Figure: Money demand is a negative function of rate of interest (Source: Author’s Creation) As interest rates are reduced, supply of lo anable funds increase. This increases investment and consumption activities in the country. Figure: Lowering of interest rate supply of loanable funds rise (Source: Author’s Creation) Higher availability of lendable funds reduces interest rates from i1 to 12 and quantity of money demanded rises from L1 to L2. Downward trend of inflation in mid 2013

IMC Plan Essay Example for Free

IMC Plan Essay Executive summary The strategy of this IMC plan is to extend Abercrombie Fitch target audience, young generation, to the senior segment; the reason by doing this strategy is because there are more potential customer that haven’t been discover yet, so if we can reach to those people, the brand can expand its market and gain more profit. Furthermore, the current image that AF holds in people mind might be a brand that provides casual luxury products or a brand that is only for young people, but if the brand can have the opportunity to upgrade its image to compare with those high-end brands, the brand value will increase dramatically. And so by, we must add the element of maturity into our brand image and appeal senior customer to purchase our product. In order to carry out this strategy, this IMC plan will use different marketing communication tools such as product placement, event marketing, advertising and public relationship to accomplish this goal. Eventually, after execute this new strategy for AF, more and more senior will consider AF is a brand not just for teens but also for them. Business situation review * Brand introduction: Abercrombie Fitch, also known as AF, is a renowned worldwide fashion brand that provides people the sense of causal luxury; it has a variety of product from the shoes that you wear on foot to the hat wear on the top, even fragrance and those exquisite accessories you can buy one at the store as well. Nowadays, AF has more than 300 branches within the U.S, and several stores around the world. The reason why AF is so popular recently is because the style of the product is unique and modern; furthermore, the products also possess high quality as well. Additionally, another reason that AF has such high popularity is because the affordable price, take the T-shit for instance, the average price is 25 to 30 dollars, if we compare AF to those famous brand such as Armani, Ralph Lauren, Calvin Klein, we can find out the price that AF stands is much friendly than the others. * Target market: The main market of AF is target at those young adults, from the age 18 to 25, different nationalities, color and characteristic, and those people who love fancy stuff but can’t afford extremely expensive brand. One of the things that AF attract people is the image that displays the personality of vivid, young but a great sense of mature. Many people might consider a brand that is for young population as premature, the massage that, however, convey from AF is the sense of fashion and the high-class feeling. Furthermore, due to the affordable price, young adult Can have the ability to buy such a brand that provides the sense of fashion and distinguish themselves among others. * Competitive Among the retail-clothing industry, there are various of brand that possess almost the same brand image as AF, but the reason why AF still can distinguish from those brand is because the unique brand equity that it stands. Therefore, although there are some attributes that similar with AF, we still can scrutinize into those nuance and seek out some different between each others, and that’s quite important to execute before doing our own IMC plan. Therefore, those brand listed below are similar with AF, and all in the same category. 1. HM HM (Hennes Mauritz AB) is an international fashion brand, which comes from Swedish. The target market of HM is for men, women, teenagers and children, and those people who love fashion products. The feature of this retail-clothing company is to provide fast-produce product that provides consumer the fast pace of trend, it means that the time from the design process to the product been displayed in the store is short. Because of that, consumer can enjoy those fashion products at the very first hand. The company has more than two thousand chain store around the world. Meanwhile, HM often co-branding with other fashion designer such as MARNI, VERSACEï ¼Å' LANVINï ¼Å'JIMMY CHOOï ¼Å'ROBERTO CAVALLI, etc. This strategy makes the product more valuable than before, and triggers the collecting enthusiasm among those consumers. 2. ZARA ZARA is one of the most famous fast-fashion brands in the world now, it owns by Inditex Group, a giant Spanish closing retail company. The company claims it only takes two week from producing a new product to any chain store. One of the marketing strategies that ZARA possess is that they don’t execute any commercial advertisement, instead of doing that; they transfer the capital to set up another branch. The target audience is those people prefer enjoying fast pace fashion product, and want to be distinguishes from other people. 3. Forever 21 Forever 21 is a fashion brand that from the U.S., and it has many branches in major cities around the world. The brand offers trendy clothing and accessories to those people who love exquisite product, especially the female market. The price position that the brand stands is quite friendly compare with those high-end fashion brands such as Armani, Gucci, LV, etc. 4. GAP GAP is a brand that owned by The Gap, Inc., an American clothing and accessories retailer. The target market that the brand focus at the first place is only on blue jeans and T-shit, but later the brand expands its product category to suit the needs of men, women and children. The personality of GAP is more general than those others brand such as HF, AF, Forever 21, and the spectrum of age for using GAP’s product is much broader as well. * SWOT analysis for AF STRENGTHS: 1. Acceptable price The price strategy is a very essential factor that determines the brand position. One thing that makes AF so popular is the affordable price; more people can enjoy certain level of luxury or fashion based on a friendly price. Because of the affordable price, fashion is not a privilege hold by those rich people. Take the price of a pair of jeans for instance; compare with a 190 dollars jean that DIESEL sale, the price of the jeans that AF is only around 70 dollars. Therefore, the friendly price is a factor that can strengthen this brand, and make more people interest in it. 2. Specific market audience Abercrombie Fitch creates a very specific target segment that helps the brand to focus on certain consume. The target audience consists of various people, but the most important factor is all about the young generation. Meanwhile, due to the specific marketing segment, the brand can come out with more specific strategy that makes them easier to reach through the consumer. 3. Strong distribution strategy There are several ways for AF to distribute its product; the first one is the brick and mortar store, such as those stores inside Macy’s. Second, the consumer can purchase the product online due to its own online store, allowing those busy people to shop instead going to the store. Meanwhile, some times there are some special promotion only carries out on the online store. 4. Unique atmosphere for shopping in store The atmosphere within the store provides consumer a really pleasant circumstance to shop, moreover, the unique decoration and the aura makes the brand distinguish from the others. 5. Stylish design The image that shows on AF’s product is simple but stylish. However, maybe there are fewer picture or character on the product, but the design that shows on all product convey a sense of modern and fashion, and that’s the reason so many people get appeal on this amazing brand. WEAKNESS: 1. Few branch chain store in the Asia and Europe market The number of the chain store within Asia and Europe market is way below the number in the U.S. First of all, during the past ten years, the closing market in Asia has growing extremely, and due to AF is an international fashion brand, the distribution strategy should emphasize on this booming area more in order to generate more profit and enhance the brand awareness and loyalty. Furthermore, when talk to fashion; the first place that pops out in your mind will definitely be Europe, such as London, Milan, Paris, etc. Thus, in order to strengthen AF fashion image, letting more people aware of this brand is necessary. 2. Provoking image In order to make the advertisement more attractable; AF usually use the idea of sex to appeal consumer. Lots of advertisement or picture imply some kind of sexual implication that some times makes people feel unpleasant especially those conservative. 3. Untruthful information via on-line advertising When AF is doing some kind of promotion via the on-line store, some time the information is not clear and not congruent with the information that they promoted in the brick and mortar store. 4. Similar design concept with the competitor Some time is a little bit hard to distinguish AF’s product from those competitor, not because the design but also the attributes of the brans parity, especially when the target audience is similar with each other THREATS: 1. Losing senior market Because the target market that AF holds is focus on the young generation, therefore, senior might not consider AF as the brand when they want to shop for garment. 2. Generate negative brand image The advertisement that AF usually conduct is by using sexual appeals to attract people, or using macho male or sexy female to enamor consumer. This, however, tactic might creates some negative feeling among the brand, the consumer; especially those parents might deems AF as a bran which is not ethical. 3. Losing market share due to brand parity There are several brands that possess similar product or design with AF. Therefore, how to distinguish each other will be the most important things that the brand needs to take into consider. Otherwise, the consumer can’t recognize the difference between AF and the others. 4. Losing market share due to few chain store oversea There are over 300 stores within the U.S, but just couple branches in the international market. In comparison with AF, many brand expand their chain store all over the world, letting more people enjoy the pleasure of shopping their products, such as HM, ZARA, GAP, etc. The sake of setting branches around the world is not just generate company’s revenue but also build up brand awareness in people’s mind, forcing people to familiar with the brand image and strengthen the brand loyalty. OPPORTUNITIES: There are many possible opportunities that AF can deal with, and each opportunity can set up different positive consequence that will provides somewhat benefit to AF and give the brand various direction to manage their strategy and fulfill the mission they possess such as adding the â€Å"Green† concept to the product, offer free modification among all pants, enhance the on-line system that gives more access for customer to shop or some special event like Issuing limited products. However, within this IMC plan for Abercrombie Fitch, the main idea that I want to express the most is the target market exist some certain possibility to generate more profit or brand awareness by playing more attention on those seniors. Based upon this idea, there are several opportunities that we can follow: 1. Make AF more suitable to senior by redesign the products The reason that redesign the product can appeal more senior customer is due to the style or graphic that display on the product might be deemed premature by those senior. Therefore, if the brand can place more effort on designing the right style senior likes, the brand can expand its target market to a higher level. 2. Change the stereotype that AF is a brand for young generation In the mind of people who love fashion product, AF always be considered as a brand for young people, not because the product itself, but also the image that the commercial present to the public. Thus, AF should dedicate more on the image, the image that convey more maturity. As a result, it will attract more senior customer to purchase AF’s product. 3. Positioning AF as a brand to senior Abercrombie Fitch can be the brand that provides not just the casual feeling but also the high level of exquisite perception. Expanding the product category to more mature product might be a way to strengthen the image of maturity. Meanwhile, AF can make itself be seemed as the level of those high level fashion brand such as Gucci, LV, PRADA, etc. This move will give the massage to the consumer that AF can also suit the need of their desire for the product that is fashion and also possess the personality of mature. Marketing objective According to the 2010 Form 10-k, Abercrombie Fitch Co. provided by the U.S. Securities and Exchange Commission, the revenue of AF is $ 3.469 billion, and it’s getting better compare with those previous years. In order to, however, make the company generate more profit and brand loyalty, we must scrutinize into those potential opportunities and carry out the best one, therefore, the marketing objective within this IMC plan is that Abercrombie Fitch will increase the revenue and develop more potential customer from expand the target market which is from the young generation to those senior consumer, by three years later. As we know, the target customer for AF is focus on those young generations, especially from the age 18 to 25. Thus, by extending the target audience, AF can attract more potential customer and gain more profit. 1. Product Within this IMC plan, we are not selling any particular products or item but rather the brand or any products that associated with AF. The idea of this plan is to expand the age segment in order to attract more senior customer than before. Therefore, how to make the products appealed to those older customers is the concept that me need to take into account, in addition, putting more mature element in the design process will give the final product a sense of maturity and a bit more fashion. Thus, the marketing objective at this part will be adding more mature flavor to the product and strengthen the product image to a high level that indicate the sense of maturity. After the fulfillment of this objective, Abercrombie Fitch will not just the brand only focus on young people but also justify the reason why the brand suit the senior as well. 2. Price Sometimes the price is the hardest part to decide in the process of setting objectives. Different brand price range from cheap to outrageous high, one of the reason that why AF is so popular is due to the affordable price, the price that most of the people can afford it. However, affordable price is not equal with the normal quality, adding value to the price, make the price value beyond the price itself. There is several ways to accomplish this concept such as providing a higher quality of customer service in order to enhance the relationship between both sides, or strengthen the brand image by making people believe AF is a brand that provides high quality merchandise. Eventually, the goal is to convince consumer the value of the price is way beyond the actual one. 3. Place Most of the time when shopping in the store, it’s obviously that the majority of customers are teenager, and one of the reason might be the environment is designed to attract the target market (young people), therefore, all the decoration or the aura inside the store is more like a young generation style, such as the picture on the wall usually are those macho men and sexy female; the perfume inside the store is so strong that you can smell it after you leave the store and the light is a little bit gloomy that some time make people feel dizzy. As a result, all the reason that I mentioned above might be the causes that hesitate senior to shop in the store. Therefore, the marketing object of this part is to create a better and comfortable environment for senior. Meanwhile, it’s important not just to provide a suitable circumstance to shop but also an understandable way to reach through. 4. Promotion One of the problem that we need to solve with the promotion is to break through the generation gap, this gap might seems nothing seemingly, but it sure does matter the way that the promotion take place. The reason that I mention it is because the way senior see through the promotion process is totally different than young people, therefore, the marketing objective is to concentrate on the meaning of the promotion, providing information that will attract senior customer to the store and also form the knowledge that AF is a brand not just for kids but also for adult. As a result, by using the proper promotion, AF can attract more people to generate more reputation, and boost the revenue as well. The central strategic idea Among those fashion brands, AF is the one that focus on the casual luxury segment, many people willing to buy its product due to the quality product and the fashion brand image, because of that, AF become one of the most popular apparel brand among the world nowadays. However, when talking about the position that AF stands, most of the people will consider AF as a brand that only suit for young people, most of the product that display in the store are hoody, T-shirt or jeans, those product usually deem as for children, but that is only the stereotype among all of us, if AF can attract more people that is older to purchase the product, the image will eventually change, and the brand will be widely consider as a mature brand such as Ralph Lauran, Tommy or Calvin Klein. As far as I’m concerned, the reason why I think expand the target market from young people to senior is a proper strategy for Abercrombie Fitch is because there still exist a great amount of potential customer th at can bring a huge profit to AF; having a bunch of young loyalty customer is not enough, the best way to build up a phenomenal reputation is to provide service to both junior and senior, make the brand broadly acceptable. Furthermore, when talk to those renowned brands such as LV, Gucci, Armani, we won’t consider them as a premature brand or a bran that is only suit for young generation or some certain group but a brand that provides high quality of exquisite product. The purpose of this strategic idea is not putting Abercrombie Fitch at the same position as those fashion brands that I mentioned above. The reason of this strategy is to elevate the brand to a higher level that provide the mature feeling that can attract senior customer, meanwhile, when more and more senior customer enjoy AF’s products, the brand image will become more solid and convince people that AF is a brand that not only suit for teens but also for adults. However, before starting this strategic idea, there are several thing that we need to reconsider, such as the communication situation, how’s the current communication channel looks like? What’s the tactic that Abercrombie Fitch utilized to reach through customer? Is the current tactic suit for our new customer? Those questions are the one we need to elaborated, and come out with a more specific plan that can appeal more people, especially senior, to purchase our product. Furthermore, we have to redefine our customer, make sure me know the attributes of their shopping behavior or even the style that those senior prefer, this effort will give us the knowledge to know our customer deeper and better. Communication situation analysis According to this strategic plan for Abercrombie Fitch, the main problem for senior to shop for AF’s product is the wrong cognition that the brand is only suit for young people, and because of this reason, most of the senior will rather choice other brand that will provides them the sense of maturity and possess the fashion feeling at the same time. Therefore, based on this obstacle, we need to convey the right information to the right person. Thus, the information must be via the right channel and the massage must be tailor to match what seniors needs. Nowadays, most of the information exposed through different media, and it’s easy for people to see. However, there is no such a No.1 option, different media has its own function, it can’t just apply to every one’s need. For AF, we can grab the message from various ways, such as the commercial lunched on the TV, the picture issued inside the magazines, the image display on the giant billboard, the store that we shop on-line or even the massage within the store. Those channels all can make a very well impression on us; therefore, the detail inside those channels will be the key factor to change people’s attitude. Take the magazine for example, in order to appeal senior customer, the picture inside the magazine can’t just use young people as model, it has to show some grownup that is mature enough to bring out the specific feeling. Target audience analysis When speak to Abercrombie Fitch, the first image or feeling that pop out consumers’ mind is the perception of vitality and youth, thus, the target audience for AF is focus on those young generations from the age18 to 25. Meanwhile, except the age, there are several attributes that possessed by those people, such as the tendency of collecting fashion products, or owning the ability to purchase fashion items to make themselves looks better. However, based upon the new marketing strategy, the final goal is to extend the age segment and bring more senior customer to this market, therefore, the new target audience among this marketing plan is the age from 30 to 50 and possess the following characteristics: 1. Self-Independent on the economic status Generally speaking, most of the young customers can’t afford to purchase a great amount of products at the same time because they are not self-independent on the economic status; they still rely on parents’ income to supply their daily cost, and subject to parents’ order. However, if the target audience is focus on those seniors who have a greater power of consumption than those youth, they can purchase more products and make the purchase decision by their own. Moreover, due to this customer characteristic, there will be more consumption either inside the store or the on-line purchase, and the revenue will have a sharp increase as well. 2. Live in the urban area There are several good parts that benefits the customer that live in the urban area, the first one is the people can have more access to purchase AF’s product. Although the Internet is so popular now, we can even purchase the product at the on-line store just for a click, but we still can’t have the virtual contact with the products. For customers, sometime is better for them to see the product by itself and give the product a try to make sure whether the item fits the person or not. Furthermore, most of the population lives in the urban area, and the majority of AF’s store locates at the central of the city. Therefore, the people lives in the city can have more opportunity and convenience to reach its products. Second, the latest trend and fashion info often starts from the urban area; the people lives inside the city can gain the first-hand information about the latest fashion trend. 3. Care about personal image No matter male or female, the target audience must have somewhat narcissism in her or his personality. They believe that wearing good-looking cloth and the right brand can creates the sense of confidence, and that’s the reason why they choice AF to be the brand they want. 4. Interesting in the fashion domain People who love fashion tend to pay more focus on the apparel industry, because there is a strong connection between each other. Every time there is a new product release or a product co-branding with a famous designer, the person will follow the news and try to participate in the event, and there’s a high percentage that the person will purchase the product. Positioning strategy analysis Positioning Statement: Among all the people from age 30 to 50, who love fashion products and enjoy wearing casual luxury apparel (Target audience) Abercrombie Fitch (Product/Service name) Is one of the most famous causal-luxury apparel brands in the fashion industry (Competitive set) That performs confidence, vitality and uniqueness to customer (Benefits proposition) Because of the high quality product and the stylish design (Product support) 1. Target audience In the positioning statement, the target audience is not just for those young people but also focus more on the senior market. Based on the Strategic idea of this IMC plan, the perfect age group is from 30 to 50, because they possess several preponderance such as having a job and a more stable income than those young people, thus, they have more opportunity to purchase AF’s products. Moreover, seniors usually have a better taste on closing than juniors, therefore, if AF can make those seniors become its loyalty customer, it can transfer the image that the brand is not just for young people but also for those mature adults. 2. Product/Service name According to this IMC plan, there are no specific products that the company wants to promote or use as a strategy to boost the sale. Our mission is to promote Abercrombie Fitch ‘s name and appeal senior customer to use our product. Therefore, the goal of this plan is to redress the image and promote the concept that the bran is more likely for senior. 3. Competitive set For Abercrombie Fitch, our competitive set is not just in the apparel business, but also the whole fashion industry. The products for AF are miscellaneous, so that’s the reason why AF can compete with different kinds of fashion brands. Furthermore, because the brand has already well known by the public, so they don’t have to put extra effort on creating brand awareness. 4. Benefits proposition The people who wear AF cloth or use any of its products can feel a sense of fashion and confidence due to its unique position in the market. The feeling that elicit from the product can be somewhat energetic and mature, and that’s the feeling, which appeal to most of the consumer to purchase its product. Meanwhile, based on the new strategy, we want customers to have a different experience than before by means of a much mature image that can persuade senior to get involve in it. 5. Product support The reason why AF is so popular around the word is because the stylish design and the unique image that convey to the world. Those apparels or products that design by AF are usually simple but modern; there is no fancy figure or glary color on it. Therefore, the brand is easy to distinguished from the other competitors, and also that’s the reason why I think the strategy to expand the age segment to a higher level is feasible, because usually the more simple trait that the product possess, the more easy for the product to be considered mature, and that’s the thing our new potential customer wants. Communication objectives and strategies Although there are various brands within the fashion industry, different people choice the brand that suit them the most, sometime is based on status, some time is based on personal taste; however, the reason why so many people, especially teenagers, appealed by AF is owing to its stylish design and vigorous image. However, the problem of this IMC plan is how to get seniors involve in this brand and turn them to up hold AF’s products. Thus, the communication object is to send the massage to the target audience and boost the revenue by convincing people that the brand is not just for teens but also will be the best choice for seniors to purchase when they need closing. In order to accomplish the communication objective, there are several strategies that listed below: 1. To create a suitable environment for senior to visit AF stores In order to fulfill this strategy, we must conduct some research to realize what’s the key element that triggers senior to shop and what’s the condition that make them feel comfortable while they doing purchase. The reason for doing this strategy is because the current environment is designed to attract young consumer, therefore, in order to attract senior customer, the company must figure out the best shopping environment to appeal them to come. 2. Promote the idea that Abercrombie Fitch is a brand for senior Refresh the original image of AF and put the sense of maturity into the brand whereby senior feels like this special brand is for them. In order to execute this strategy, we must use different marketing tools and various mediums to accomplish this mission. More details will be illustrated in the last part of this IMC plan. 3. Move Abercrombie Fitch’s image up to those high-end fashion brand such as Calvin Klein and Ralph Lauran. The purpose of this strategy is to let people build the connection for AF to those high-end brands in order to increase the brand value. By strengthen the brand value, more people, especially senior, will consider AF as a phenomenal brand to purchase. Program of tactics and executions With regard to this IMC plan, there are various tools to accomplish this mission; different tactic has its own advantage so we need to slice them together then maximize the great amount of benefit from it. There are so many disciplines such as advertising, personal selling, PR, etc. Therefore, sometimes we just can’t use them all; we have to select some of the most effective ways to conduct the strategy that we came out with. And so by, according to this plan, several tactics will be elaborated in the following paragraph: 1. Product placement The reason why this alternative marketing tactic is a great choice for this strategy is because by using this method, not just the product of A F can expose to the customer but also the image. When the products display inside a movie or commercial, the audience will have a chance to see and have the perception of it. Meanwhile, this tactic has been so popular for quite a long time and most of the company considers this tactic as a great ways to promote their brand or product, so the potential influence on customer is quite huge. Therefore, based on our strategy, we will expose our product or our brand image to the public, but we need to place it in the right place and person. We will execute our plan by putting AF’s products or logo on senior who take part in the movie or commercial, the reason why we are doing this is because we want the customer who is in front of the TV or computer to deem the brand is looking good on those people. Generally, we seldom saw A F’s product wearing on senior among any program, so that’s the notion we want to convey to people. Furthermore, in order to illustrate more specifically, we will choice certain people or program to expose our brand image, take the actor for instance, when choosing the people to wear our product, we might consider senior more than young guys, the actor such as Gorge Clooney or Sarah Jessica Parker will be the best candidate for translate the new image of maturity to people. In addition, we must pick the right movie or TV program to place our brand into it, because some time if the movie or program is for teens or children, the purpose of this action will be not successfully accomplished. 2. Advertising There are various ways in advertising, each of one has it own advantage, however, in this case, there will be only few channel that appropriate to accomplish this goal, such as: * Television In nowadays, people can get a slew of information from TV, and it is also the best way to create awareness. According to this channel, the best way to convey the information that the brans is not only suit for young people but also adults as well is to launch a commercial that carry the image of senior wearing A F product and shows how confidence they can be just because the brand can bring the sense of fashion and maturity. When people, especially seniors, see the commercial frequently, they will gradually change the original brand image in their mind. * Magazine There are tons of different magazine in the field now and it has possess several advantage such as high marketing segment, longer attention to ads, high color quality, etc. We, however, can’t put our advertisement in all of them, we must be specific, choosing the right one that can reach the right person, therefore, according to the strategy, the target magazine will definitely be those fashion one such as Elle, Ebony, Vogue, People and FHM. Furthermore, in order to promote the perception of mature and professional, those famous magazine such as TIME, Economist, ADWEEK will also be taken into consider. Take TIME for example; in order to give the audience an explicit impression, we might consider buying a whole page for our ad, thus, once the reader start to read, the image of our brand will unfold in front of them. * Outdoor The place that can display the ads are not just in the TV or magazine, there are many places we can use in the public area to show our brand image and product advertisement, such as the giant billboard out side, the bus stop next to your house, even on the public transportation can have a space to make advertising. Therefore, we will display our brand image in those places that people gather the most; make sure our exposure can reach people as much as possible. To make this tactic more specific, A F will runs this method by putting out senior celebrity image such as Gorge Clooney; the image of him will mostly convince people that AF is a brand that fits on senior and it looks good as well. 3. Public Relations In the tactic of PR, our goal is to build the right image we want, and let people feel positive that this new brand image is positive. Therefore, by using all the tools of PR such as the news release, annual report, news conference etc. we want people to know the brand is extending its image to a higher level, and will provides customer a better feeling that will appeals to those senior customer. To execute this strategy by using PR, we might have to combine different tactic to maximize the outcome. For instance, in order to spread the new image out, we might need to set up some event or co-branding with the others. And so by, we might need to set up a news conference or launch a press release to run our story to the public. In addition, one of the functions of PR is to create positive image and strengthen company’s reputation, so by sponsoring special event such as the Oscar ceremony, LPG golf tour and the Grand slam series; the image of AF will be seen not just a brand that provides causal luxury apparel, but also a brand that possess high-end perception and the sense of maturity. Furthermore, in order to let people understand the reason why the company comes up with this idea, and to convince senior to use its product; the company can release some article that is relevant to this topic, getting people familiar with the new idea. 4. Celebrity Endorsement By using well-known people to promote its product can make the brand image more clear and gain more attention. In order to make our brand shine and bright among the public, the company is imperative to choose the right person for endorse its product, several condition such as the person need to have a positive image that well accepted by the public, the person’s personality needs to match with the brand or the product; otherwise, people will think the brand has no connection with the person, and that will make the credibility decline. So, in order to fulfill the condition and match the strategy we set up, we will invite celebrity such as Gorge Clooney, Brad Pitt, and Robert Downey Jr. to be our spokesman; and by using their mature charisma, more people will convert their first image of AF and turn in to the perception as the strategy we wanted. 5. Event marketing In order to promote the strategy and boost the sale, we can create several events to accomplish this goal; more detail will be elaborated in the following paragraph: * The â€Å"A† membership To create loyalty customer and reward them for their purchase, we will conduct a membership program that give them the benefit as a return. The program will run first with applying our membership card and join the AF club; after applying, every time when they purchase a certain amount of money, they can get some credit, and after collecting enough credit, the person can enjoy a perpetual 30% discount on every purchase afterward. Moreover, the person who gets a perpetual membership can receive a 100 dollars gift card on his or her every birthday. * The â€Å" I want to fly fashion† event In order to strengthen the function of our perpetual membership, we will co-brand with United Airline and American Express; every time when you take a flight with United Airline or purchase product from AF by using American Express, the person can receive bonus from it, and can use the bonus to purchase flight ticket or products within A F store. Conclusion Nowadays, Abercrombie Fitch is one of the most famous fashion brand in the world, the brand has it own unique image and special value, the trend of buying its product is not just happen in the State but also around the world. However, besides the current situation, the company has more opportunity to enhance its brand equity by expanding the customer segment to a higher level. In order to make the brand more accepted by senior, we must create another image that can appeal to them, make them feel the brand is not just for cool teenagers but also for mature adults. Therefore, the strategy of extending target customer to the senior segment can bring more profit to the company and form a new brand image, providing customer another high- end brand to shop and make them feel special.

Essay --

Bijoy Shah Mrs. Jones Sophomore English (H) 8 January 2014 Men > Women Throughout The Odyssey by Homer, many women, if not servant girls or deities, are assigned to the powerless role of mothers or seductresses. In most instances, the women are in need of support and guidance as they are weak and fragile. Without a steady male hand to guide them, these women appear to be lost and heartbroken. Women serve little function aside from mourning their men and urging them to remain safe. In many ways, the value placed on fathers and sons in The Odyssey is far greater than the bonds with mothers or daughters. Anticleia, Odysseus’ mother, cannot even exist without her son as she dies after waiting for years for him to come home. For Anticleia and other women, the entire purpose for existence is to look after, nurture, and protect their sons and husbands. However, no female character in The Odyssey is quite as complex as the grief-stricken Penelope. Some women are known for the deeds of their sons or husbands, but never for a heroic deed of their own, thei r personalities, and what they do them...

Juvenile Recidivism Essay

Recidivism is when someone returns to the same behavior that they were previously doing (Unruh, Gau, & Waintrup, 2009). There are many factors that raise the risk of juvenile recidivism such as single parenting, and even when the parents become involved in drug use. When juveniles become high risk for recidivism it is important that the adults whether it be the parents, teachers or any adult in authority step in to help the juvenile to make better choices. By an adult taking an interest in the child it can prevent them from falling into a group that becomes high risk. From 1984 through 1997 a 71% there was a rise in crimes committed by juveniles that were also violent offences (Jenson, & Howard, 1998, p. 325). Recidivism is when someone returns to the same behavior that they were previously doing (Unruh, Gau, & Waintrup, 2009). Martin (2011), also states that recidivism is â€Å"†¦(the process of relapsing into criminal behavior)† (p. 306). According to Nijhof, et al (2008), â€Å"JUVENILE DELINQUENCY DOES NOT TYPICALLY BEGIN with delinquent acts. Rather, it begins with nondelinquent problem behavior† (p. 45). This paper will look at what could be the causes not only for juveniles committing crimes but returning to the behavior of recommitting repeatedly. There have been some studies that were done and findings have shown that from 1984 through 1997 a 71% rise in crimes committed by juveniles that were also violent offences. They also found that there are 200,000 people participating in gang activity in 79 of the biggest cities in the United States (Jenson, & Howard, 1998, p. 325). According to Johnson-Reid, Williams, & Webster (2001), â€Å"It seems more likely that the needs of these youths went undetected before juvenile court involvement for serious delinquent activities† (p. 219). With all the studies that were done, from African-American, to single parents, it was shown that when a child lives in a step family, they can still do well. The reason for this is socialization theory proves that it is an environment that the child can still grow in a healthy manner. The child is having its needs met in a naturing manner (Mullins, 2010, p. 13). Also if the parents aren’t married when the child is born, there are no effects on the child. The child is affected when there is no involvement from the father while growing up (2010, pp. 13-14). The first thing we want to do is look at is who may be at a higher risk for juvenile recidivism. There have been some researches that have shown that children with severe emotional disturbance (SED) could be likely candidates for the court systems that deal with youth (Johnson-Reid, Williams, & Webster, 2001, p. 214). Problems in academics can also be a contributing factor. For instance, if they are in classes where they may have learning disabilities, they may be at a higher risk and find themselves in the court system (Sander, Sharkey, Olivarri, Tanigawa, & Mauseth, 2010, p. 288). According to Sander, et al, (2010), â€Å"Negative school factors include high retention rates, frequent use of expulsion or suspension in discipline policies, infrequent use of positive behavior strategies, ineffective classroom management, poor teacher-student relationships, and weak school-community connections (p. 290). So when the student feels a lack of support from the school, this can lead them down paths of juvenile delinquency instead of causing them to want to do well. Juveniles with learning disabilities and emotional disturbance are becoming prevalent in the court and correction system. A study found that the number of offenders with LD was 35. 6% and the juveniles with ED that was in the corrections was 16-50%. These children had the most amounts of arrests which puts them at a higher risk (Chen, et al, 2011, p. 5). Another risk could be when the father is absent from the youths life and ethnic issues. When a child is growing up in an African American home and the father isn’t absent, the results are as negative as any other race. The father being absent plays a vital role in the behaviors of the children (Mullins, 2011, p. 16). When a mother is an active state of drug addiction it puts her child at a higher risk of psychological problems. A study has shown that the children don’t get medical treatment for the first two years of their lives, which is only the start of the maltreatment that they suffer (Callaghan, Crimmins, & Schweitzer, 2010, p. 223). Suchman (2010), states that â€Å"Parenting problems observed during the children’s first three years of life include poor attachment, responsiveness, adaptability, and structure juxtaposed with heightened physical activity, provocation, and intrusiveness (p. 483). What the child gets or the lack thereof can be from the mothers own problems from her childhood (Suchman, 2010, p. 484). When these mothers had poor parents themselves it gives them a distorted view of how parenting should be. This many times can lead to the mothers abusiveness and neglect for her own child plus the use of drugs on the mothers part (2010, p. 85). Poverty can play a role in problems that children can face. The lacks of medical attention, poor academic success, along with psychological difficulties are some of the challenges that these children face. The contributing factors that they face are drug use, criminal behavior, and not doing well academically. When these youth are constantly exposed to suc h unstable behaviors, it plays a vital role in the outcome of their own lives that can cause them to repeat the learned behaviors (Anthony, 2008, p. 6). Another risk factor for juvenile recidivism is when their parents’ divorce. The divorce can expose them to the difficulties that the parents are having and cause distress on them. (Elonheimo et al, 2010, p. 910). This breakdown in the family unit along with the lack of support for the children can be contributing factors. (According to Elonheimo et al (2010), stated that â€Å"Divorce often entails stressors such as parental conflict, poor child-rearing, changes in parental figures and residence, and reduced income† (p. 910). Some other factors that can contribute to juvenile delinquency can be when the child doesn’t get from the mom or dad what they need in a positive way. Many times the parents just don’t know how to parent in a productive and positive manner. Sometimes the criminal behavior can begin with the parent and it becomes learned behavior for the child. If one or both parents are abusive either to each other or the child it can become a contributing factor also (Latimer, 2001, p. 238). What’s in a name? It does matter what a person names their child. If the name isn’t a popular one then the child may become a delinquent or at least increase the chances. It’s when the home is already below poverty and the parents give their child a name that isn’t appealing that the juvenile may become at risk for negative behavior. The reason for this is because your name gives off a message to others and this is what they use to determine what kind of person you are, it’s that preconception that we all try to use when we meet someone we don’t know (Kalist & Lee, 2009, pp. 39-40). So if we are motivated by how others see us then how does that leave a child when they are viewed in a negative way by their peers, their parents and their surroundings? According to Calhoun, et al (1984), states that â€Å"†¦high self-concept was a product of favorable socialization and steered boys away from delinquency, while low self-concept was the result of unfavorable socialization and provide little resistance to deviancy, delinquent companions† (p. 324). Juvenile recidivism may not begin with who is to blame from the home, the environment surrounding them or even how the juvenile feels about them, but when a child goes from one delinquent behavior into committing negative criminal behavior repeatedly, it becomes more of a problem. This could come from how they are treated in the court system. In 1978 the New York State Juvenile Offender Act was passed and the effect on the courts was profound with the way that the courts treated juvenile offenders. For instance, in the late 1970’s when there were some murders committed by juveniles that drew a lot of attention, the courts used this to cut down on delinquency. The attitude from the people towards juveniles became punishing (Jenson & Howard, 1998, p. 327). According to Jenson & Howard (1998), â€Å"Legislation enabling states to transfer more juveniles to the criminal justice system has had negligible effects on youths’ violent crime rates (p. 328). By incarcerating juveniles with adults it puts them at a higher risk for many side effects. Many of these side effects can include, the juvenile being depressed, and problems with their mental health (Ng, et al, 2010, p. 21). It has been determined that when a juvenile is placed in a prison with adults, the experience is overwhelming for the juvenile. They don’t learn to not commit the crimes but instead they learn an increased amount of criminal behavior from the adults they are with. They are also pushed around by not only the adult inmates but also from the guards that are supposed to be in charge. They are subject to many offences from the adult prisoners in which they can basically do nothing about (Ng, et al, 2010, p. 30). The way that juveniles are treated by the court system also plays a part in how they react to either repeating the crimes or staying out of trouble. According to Vermeiren, et al, (2004), â€Å"Juvenile arrest and court policies range between two extremes: the justice model’, which emphasizes threat to punishment, and the welfare model’, which aims at treating underlying psychosocial causes† (p. 567). Many times it is up to the people dealing with the youth as to what their fate may be. There are factors that can be considered which are how old the youth is, how many is in the group, what color is the skin of the youth, economic status, what the policies are for that area on juvenile delinquency, and how much the police are watching that specific place where the juvenile is picked up from (Vermeiren, 2004, p. 567). So it can be a matter of a juvenile being in the wrong place at the right time for them to get caught. It could be that the youth is influenced by a group of kids to do something that they would not have normally done. If policies can change from being hard on the youth to being involved with the youth to set up programs to change their lives then the rate of recidivism may decline. According to Callagan (2011), â€Å"Regular and frequent parental support and education, as well as medical and developmental reviews for the infant, have been found to be vital in ensuring a positive parent-child relationship, and optimal physical and emotional development (p. 224). So if the child isn’t getting what it needs from the beginning then it is likely that it will affect it for years to come. For substance using mothers that have been found to have abusive or neglectful behaviors towards their children, it was found that the mothers can change their parenting behaviors towards their children. The lack of attachment that is between the child and mother can change by the mother receiving counseling. These changes can occur in a limited amount of time (Suchman, et al, 2010, p. 501). Options for juvenile delinquents aren’t just putting them into prison but instead it’s protecting them from becoming at risk in the first place. According to Jenson & Howard (1998), ‘Communities can prevent delinquency by designing programs that address known risk factors for antisocial behavior† (p. 331). If we begin to deal with these juveniles at an early stage of their lives it is more likely that the risk factors can be reduced instead of waiting till the problems are already there. What they gain from their academics can make a difference also. If their academics are of a poor quality then that can put them at a higher risk of juvenile recidivism (Chen, 2011, p. 15). Some form of punishment is needed when it comes to juvenile delinquent behavior, but it should be appropriate and helpful. According to Ng, et al (2010), â€Å"While they should be punished for crimes committed, the repercussions of punishment in the form of damage to mental health could have long-term consequences that in the end translate into burdens for the society (p. 32). There are many ways of helping juveniles even after they are in the system and have a criminal history. A form of mediation called Family Group Conferencing or FGC. This is where the offender and the family and the victim would have someone who mediates between them. The outcome many times is to bring restitution emotionally and maybe even materialistically (Baffour, 2006, p. 557). When trying to help someone who has a history of criminal behavior it is important to do it in a way that it will be beneficial. According to Baffour (2006), â€Å"Three major paradigms have been advanced to address criminal treatment strategies: retribution, rehabilitation, and restoration (p. 559). We first look at retributive, where the criminal will have punitive consequences for their behavior. Then we want to make sure that they get rehabilitated as much as it is possible, whether it be drug abuse treatment, therapy for them and for their family. We also want them to know that what they did was wrong and they should have accountability for what they did. This will entail the victim being involved with getting help also (Baffour, 2006, p. 559). One way of intervention for juvenile recidivism is to place the youth into a program that has a limited time for them to stay. This would be a program that is community supported versus placing the youth into a residential treatment program. While the youth is in the program they would receive help that included the whole family. For the juvenile that went willingly there was a decrease in juvenile recidivism as compared to the ones that were made to go somewhere without their consent (Latimer, 2001, p. 244). When looking at the issues with black males and how they cope with having fathers that aren’t involved in their lives, there are some that seem to do well with it and some that don’t do as well. A 25% incline of homes without fathers is on the rise within the 40 years. Some of these homes have not only the influence of the mom but also the grandmother. According to Cartwright, et al, (2012), â€Å"The absence of fathers is a major factor in many issues such as crime and delinquency, premature sexuality, poor educational achievement, and poverty, which have negatively impacted society (pp. 29-30). So with that being said a study followed five males that were African American. These males were found to be in college and grew up in homes without the father present. Looking at what made the difference for them that didn’t work for many others that end up being repeat offenders in the system (2012, p. 31). What made the difference that was made for these males that others may of not or maybe they didn’t have enough of it. According to Cartwright, (2011), â€Å"†¦(a) a male role model or mentor, (b) a supportive mother, (c) wanting to achieve an education, (d) respect for their fathers, and (e) resiliency (p. 34). For a boy to have a male role model that can be positive can be important because there are things that they aren’t able to say to their moms that having a male in their life can make a difference (2012, p. 34). These young men are aware of how they are viewed by the people around them because they are black. Much of society’s influences come from what they see on television. It is important for these men to not be the way society sees them but instead to be the way they want to be and show society that they are different (2012, p. 35). The respectfulness that they felt for their fathers could have been what kept them from feeling anger that many young men feel when their fathers aren’t present in their lives (2012, p. 36). By teaching young black children that don’t have a father in the home that they can obtain an education it can help to get them on a right track (2012, 38).